01
Background
The Good Club app is a benefits app intended for civil servants only
Club members have access to various benefits and coupons provided by the app. These offerings are subject to change and are regularly updated. Members are free to use these benefits and coupons for personal use only.
02
Problem
The app contains hig particularly valuable benefits
It is cumbersome and non-user-friendly. Users face significant challenges in locating relevant benefits and encountering difficulties when placing orders. Excessive text on each screen contributes to this issue, resulting in wasted time and frustration while trying to find desired benefits.
The pain points were analyzed and mapped into three categories
Customization
Currently, benefits are not aligned with the user's specific needs; they appear randomly. Users prefer to create their own matches of coupons and benefits that suit their individual preferences.
Accurate search and filtering
At the moment the search is not focused but very free and therefore the result is not accurate
Users need a more accurate search and filter to get accurate results.
Favorites and Shopping basket
Users interested in exploring benefits within the app cannot save their searches in favorites or to a shopping cart. It's crucial to introduce an area where users can store desired benefits until they make a purchase decision.
03
Objective
.
Characterization and redesign of the application
.
Correct and accurate division of the categories offered in the application,
as well as enabling the possibility of searching and filtering with special solutions
.
To enhance the ease of selecting desired benefits, the app will display
customer recommendations and feedback levels from those who have
previously benefited from each specific benefit.
.
Introducing customization options for benefits, coupons, and preferred brands.
These personalized selections will be prominently displayed on the
home screen as recommended choices.
05
Survey
I conducted surveys and interviews with civil servants who use the application to find out their problems and difficulties when using the application
The survey respondents helped me identify with these users and understand their habits
מה המטרה העיקרית בשימוש באפליקציה?
37.5%
שימוש
בהטבות
50%
הזמנת
סרטים
12.5%
חיפוש
שוברים
מה תדירות השימוש באפליקציה?
32%
כל יום
26%
לפי הצורך
42%
אין זמן
מיוחד
מה האתגר הגדול בעת שימוש באפליקציה?
40%
קושי במציאת ההטבה
36%
מסורבלת
ולא ידידותית
24%
חוסר סדר ובלאגן
06
Persona
The app is cumbersome and unfriendly to me, it's hard for me to find the requested benefit
A little about me
Mother of 5 sweet children, I studied and obtained a medical secretarial certificate, I worked in the field for several years. I currently work in the prime minister's office as a bureau coordinator. As a civil servant, I am entitled to coupons and equivalent discounts, but I am encountering difficulties while using the "Good Club" application - benefits for civil servants.
Challenges:
Trying to enter the application and don't know where to turn, there are four areas of categories, really confusing. The structure of the application is not understandable at all. There is no hierarchy!
The payment has a lot of text, and requires a lot of details, I can't focus.
ambitions:
A fast, efficient and more targeted search for finding the benefit I'm looking for, which will have the option of saving benefits in favorites, dividing categories by types of stores, and more.
Sapir Chen
33
Jerusalem
Bureau coordinator at the Rhamash office
Medium-high skills
Favorite brands
mobile
Desktop
Social Networks
Mobile apps
Tech
08
Mapping and Flow
פרטים
נוספים
סל הקניות
כרטיסיות
של הטבות
פרופיל
עריכה
העברה
לסל
קטגוריות
לבחירה
מסעדות
מועדפים
חיפוש
עריכה/
קניה
תשלום
פיצות
פיצה האט
תשלום
Onboarding
מסך פתיחה
09
Visual Design
Colors
Primary
Gray
Shadow
Icons
Typography
Open Sans
8
Light
Open Sans
12
Reguler
Open Sans
16
Reguler
Open Sans
10
Light
Open Sans
12
Bold
Open Sans
18
Reguler
Open Sans
12
Light
Open Sans
12
SemiBold
Buttons
חיפוש
דלג
הבא
10
Solutions
Customization
Currently, benefits are not aligned with the user's specific needs; they appear randomly. Users prefer to create their own matches of coupons and benefits that suit their individual preferences.
The result obtained
Brand selection
Selecting categories
Accurate search and filtering
At the moment the search is not focused but very free and therefore the result is not accurate
Users need a more accurate search and filter to get accurate results.
Filter and Search
The search screen
Favorites and shopping basket
Users interested in exploring benefits within the app cannot save their searches in favorites or to a shopping cart. It's crucial to introduce an area where users can store desired benefits until they make a purchase decision.
An option to save to a shopping basket
I offered an option to save for favorites
Elisheva Yona portfolio 2023
Benefits application for civil servants
01
Good Club app
UI Design
| UX Design
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